Marcelo Castro .com
Localization and Creative Consulting
ABOUT ME
As a consultant with over a decade of experience in localization, project management, and creative strategy, I have helped companies enhance their global reach and product value by developing and implementing effective localization solutions. My work spans across leading brands such as US Bank, Wells Fargo, Adobe, Meta, Google, Ubisoft, Apple, Walmart eCommerce, and Aeria Games.
I specialize in creating and executing strategies that ensure high-quality, culturally relevant content is delivered on time and within budget. My approach integrates creative problem-solving with rigorous project management, optimizing workflows, and providing seamless collaboration across diverse teams and stakeholders. I have a proven track record of reducing production costs, improving digital content delivery, and supporting international expansion efforts by refining QA processes and maintaining consistent standards across platforms.
By leveraging my expertise in translation, transcreation, content strategy, and digital marketing, I help brands connect more deeply with global audiences and achieve their business objectives. My focus is always on ensuring that products are engaging, accessible, and relevant to diverse markets, driving growth and enhancing brand value worldwide.
Design in the absence of content is not design, it’s decoration.
– Jeffrey Zeldman

SKILLS
- Clear goals
- Effective communication
- Resource allocation
- Risk assessment
- Stakeholder alignment
- Timely delivery
- Quality control
- Budget management
- Task prioritization
- Performance tracking
- Cultural adaptation
- Language accuracy
- Market research
- Quality assurance
- Regional expertise
- Contextual translation
- Consistent terminology
- User experience
- Regulatory compliance
- Project coordination
- Visual creativity
- UX UI design
- Responsive layouts
- HTML/CSS proficiency
- Typography
- Color theory
- Photography
- SEO
- Attention to detail
- Problem solving