Localization 

(also referred to as “l10n”) is the process of adapting a product or content to a specific locale or market. Translation is only one of several elements of the localization process. In addition to translation, the localization process may also include:

• Adapting graphics to target markets
• Modifying content to suit the tastes and consumption habits of other markets
• Adapting design and layout to properly display translated text
• Converting to local requirements (such as currencies and units of measure)
• Using proper local formats for dates, addresses, and phone numbers
• Addressing local regulations and legal requirements

The aim of localization is to give a product the look and feel of having been created specifically for a target market, no matter their language, culture, or location.